VNTANA and Satisfi Labs are collaborating on a hologram concierge platform. The finished product will allow businesses to combine a virtual assistant powered by artificial intelligence with augmented reality visuals.
Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.
2017’s event offered something a little bit different though.
Something interactive. Something highly memorable. Something with an important message.
Something from Google.
The very best brand experiences are those that shake up daily routines and offer unexpected moments.
Something out of the norm that’s hard to forget.
Emerging technologies are increasingly opening up the possibilities for brands to surprise and delight fans, providing new ways to engage consumers in live environments.
Admit it: we are all guilty of forgetting to carry out basic tasks every now and then.
Missing the weekly rubbish collection, not turning on a full dishwasher, not putting petrol in the car before it’s too late – we’ve all sadly been there.
But when it’s only us that are affected personally, it’s not that big of a deal.
The Cancer Association of South Africa (CANSA) believed that people were shockingly more concerned about marks on their cars than on their skin. In response, it created an extremely clever experiential campaign that not only spread awareness of how to lower the risk of getting the disease, but also encouraged people to carry out all-important skin checks more often.
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster.
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference.