In Event's new report, The Future of Shopper Activations, editor-in-chief Yasmin Arrigo discusses how immersive experiences are becoming more crucial in the battle to win shoppers.

NASA's Kennedy Space Center Visitor Complex in Florida is hosting its first-ever virtual reality experiences, aimed at attracting a younger audience and increasing excitement around space.

Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE.

Experiential Marketing - Activation

Experiential Retargeting combining Big Screen and RFID Tech Melts Hearts to Find New Dog Owners

In Connecting! Block Town, cars and trains run along digitally projected roads and railroad tracks that are connected by physical wooden blocks. As children place different blocks on the table, more cars and trains appear, forming a townscape. Children play by placing the blocks in different positions to create a town collaboratively with other children.

Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans

What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning